MICE (Meetings, Incentives, Conventions, Exhibitions) have been bringing more and more benefits to regional economies and tourism industries which stimulate many countries to upgrade their infrastructures to accommodate large-scale international events to boost this high-value added business.
Korea is actively participating MICE where both government and private sectors are preparing themselves to attract more events and group tours. The Korea Tourism Organisation (KTO) predicts that around 22,800 participants will visit the country between 2017 and 2021 with regard to 7 major international congresses to be hosted in the nation. It will also host 9 corporate incentive tours between January and October this year, bringing around 40,000 visitors to the country. Kangwon Land, a casino and resort company, is hosting 2 incentive groups this month from Thai companies with more than 1000 employees participate. These travelers are expected to visit the ski resorts and nearby tourist attractions. “Attracting the overseas incentive group is the result of our efforts to promote our sales to Southeast Asian countries, which hardly see snow, in cooperation with the KTO.” said the Director of the resort division of Kangwon Land Yang Soo-yong.
Apart from Thai firms, KTO’s Singapore office also confirmed an incentive travel group from global nutrition firm in June. It will draw around 10,000 employees from 10 countries to visit Korea and it will be the largest incentive travel group that they have attracted ever. “The group tourists are expected to bring 31.7 billion won in economic effect during the event. Korea will seize the occasion to promote itself as the ultimate MICE destination in Asia.” said Director of the KTO Singapore Office Shim Hay-ryun.
To boost MICE industry, MICE Concierge Service was introduced to Incheon International Airport and it has gained popularity among MICE travelers as it provides information for foreign MICE travelers about accommodations, transportation, tourist attractions and shopping.